![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/d3f25ac9-419c-488b-8e36-ce77ba616ac2_rw_1920.png?h=52257142c492ad1d62d5407d779bb54e)
Visual identity I designed for the annual Azos campaign aimed at brokers! The grand prize is a trip to South Africa! So I added "The Big Five" meaning the most sought-after animal sightings that people want to be lucky enough to witness there, plus as the campaign is divided into five stages, each animal represents a victorious step along the way.
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/3c2b42f8-66cb-4c5d-bb2a-5d5015cc7e4d_rw_1920.png?h=6adb3f14bc5dd116575462a90dc8f09d)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/946b1250-493d-4245-aa57-d4d339b0b790_rw_1920.png?h=940b502d857210a9e6dd07b31974909d)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/ba930201-8f80-4bfd-bb44-f5c99a559b9d_rw_1920.png?h=3a281ed93426de12bf93c86e704a4de5)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/108b5054-c4d5-4e7b-a1a9-60949ea262d1_rw_1920.png?h=dac612f3c31867ba53fcefe1301614ee)