![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/bee95e70-9d63-448e-ae2e-0a47a6384391_rw_1920.gif?h=b86e2be7ec6c561a67939d3e73a9a716)
Processo
1.
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/9e08b9eb-12f5-47f7-9ccc-89f87bb8154c_rw_1920.jpg?h=dfe43920c12a10610e4a94f0fe4080cf)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/7b74b5a6-7250-4d73-94e2-4eb1ef4ee3f8_rw_1920.jpg?h=38e0e256aaf13f0e0ec3e22a26ff6d0a)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/efa7200b-7300-4255-abf6-09ac5c315784_rw_1920.jpg?h=1f250882249eab4f4b0341428ffd37ef)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/368fa917-67d4-475e-8795-f6f9b6948cb3_rw_1920.jpg?h=7d74216a1160558d5f117f00fb1162df)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/aabd3667-f20f-4933-b29d-0b0166ae7bca_rw_1920.jpg?h=98d8409465a92594930d29e3070686d1)
2.
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/05235d44-773e-47e3-ae1d-3fdc94388112_rw_1920.jpg?h=69300cb950e09319b0da4934f8f27c42)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/501db765-e802-48ad-afe8-fa81e47d0208_rw_1920.jpg?h=1c7a5d66fefb31a5e1f44079728aa139)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/99704c2d-135d-411e-96e9-6e4669f40ac6_rw_1920.jpg?h=8f56b04b260b55c7135c0417cf0ad700)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/78a6483a-6442-4365-bff3-8fe29c806132_rw_1920.jpg?h=e4552231eaa9aed071737257fd16d7d2)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/9a30ffa7-c35f-4b94-80b7-d807655ea68b_rw_1920.jpg?h=ea812d39712bb81a1c016a5bf3f573bb)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/bb7603cc-f3e1-4388-9e53-6b2ab34c317b_rw_1920.jpg?h=ef6b67c2ad3e38c0632a5cc9350861ef)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/0e393965-f78c-41ef-b781-02ed9ee67c02_rw_1920.jpeg?h=2d787ab86ef42c1c938c57c0c0818143)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/b658fe1c-5654-4f88-9201-d62395748b90_rw_1920.jpeg?h=094ba1c84695498fc212bb4794eb4d3e)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/97672dc7-9c84-4dae-80c7-908a07594723_rw_1920.jpeg?h=f68e8b433d51b3f2dd66155d99424b06)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/e88a8456-93c2-4d55-a454-f7a0f1d73c1d_rw_1920.jpeg?h=1fd4bdec796d2dacb72edce11abdfdb2)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/b9a669d6-e682-4a1b-97bb-cbcf415d446b_rw_1920.jpeg?h=91fb51114f5cbea2cb2062c94ec6ad7f)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/00c5998d-c552-46ed-adc4-613d9952435e_rw_1920.jpeg?h=82c002a05a93fa24a3eac4233a818603)
art direction Fernanda Ferrari | copywriter Arthur Lobao | motion designer Everton Guilherme | sound Dahouse | design lead Mihail Aleksandrov
Campanha de contratação internacional do Nubank. A intenção é mostrar o impacto da jornada de um elemento que não se encaixa e, assim, provoca reações em cadeia no sistema. O lançamento da campanha foi na participação presencial do Nubank no evento Clojure/conj na Carolina do Norte (EUA)