![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/a98e5387-0d10-430e-8487-a1d6d1b6d3ab_rw_1920.png?h=a07e68592ab07dde085a124bf38b4fef)
I developed this key visual for a Gympass US campaign. The idea was to focus on the transformation from HR to HERO and show the superpowers of these professionals who always care for the workforce. I focused a lot on comic book graphics, such as explosions of power.
Creative direction: Ale Souza (Gympass)
Motion designer: Gregorio Guirado
Creative direction: Ale Souza (Gympass)
Motion designer: Gregorio Guirado
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/2683ac5a-93dd-4719-acd2-8afe94f02e38_rw_1920.gif?h=149157034f6b621992157b9cd29aa3e2)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/a9189099-546f-42d0-bb70-4693d944e721_rw_1920.png?h=dcd6ab70816a2e8c6183918ccdbfafd3)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/b88e2ee0-b229-44f6-90fa-593dfef6729d_rw_1920.png?h=ff5e9d5370b349c445d6ada9e3a8c064)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/9d00c184-8298-4284-88a9-f1caca6a331d_rw_1920.png?h=226309f77a6575ecdcecb030219180b3)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/8442e2c2-cd7b-4cc8-8fd6-7a5c83e8c1e9_rw_1200.png?h=140dfe549792418ca627666d074673a7)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/5cdc96e2-19a7-4a22-b7f7-890e2ea02a8c_rw_1200.png?h=de9b9a88f7c17e5b9213de01819b65f2)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/82a210a2-9d22-4806-987b-aa9ec2e3cb7e_rw_1200.png?h=a2f03839dec6d7040e7aa5263a252db2)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/3abd06d0-0345-4743-9216-0b30e9ec2020_rw_1920.png?h=d44ba64f7e008ef0124586fd37478bec)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/c03f52da-19d0-43d9-af58-8bc88be89704_rw_1920.png?h=d2cfcc3fc869459755b1e6d05f504576)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/a04f7a6f-bf2d-4940-a940-63dcc8459186_rw_1920.png?h=d55b613f10b7ecbcbab6fa7361540401)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/b5e69dd6-6602-441a-b3b7-c7262ff431ec_rw_1200.png?h=c0fe484761f89520f8593e5403155fbb)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/a4e2ad0e-58a9-4e34-82c5-e82c8a53131b_rw_1200.png?h=6f4e61a6d9b921c23ff4a7f3f6cd3025)
![](https://cdn.myportfolio.com/cd869b691c4b3e71aa721b8f0aa279a1/867765f8-5c86-4a39-92e8-75ce99eee67e_rw_1200.png?h=502a673664213d3882ac1012bbcf0972)